Holiday World Marketplace is a global platform that brings together people from around the world to celebrate holidays and festivals by buying, selling, and discovering culturally diverse products. It supports both C2C and small business sellers, offering everything from secondhand holiday decor to handmade gifts and curated festive experiences—all in one inclusive marketplace.
Vision
To be a one-stop platform that supports both buyers and sellers in celebrating diverse traditions
Buyer Side
Discover, explore, and shop holiday-themed products from around the world—from festive decorations to thoughtful gifts and more.
Seller Side
List, manage, and sell new or secondhand holiday-related products while tracking orders and earnings.
This case study focuses on the design of the Seller Dashboard. For the seller-side experience, see
[Seller Case Study →].
In a diverse holiday-focused marketplace with C2C and small business sellers, users often struggle to discover relevant products, evaluate sellers, or connect for negotiations—especially for secondhand items. A more informative, searchable, and communicative product details experience was needed to improve trust and conversion. As the product designer, I led the design of the product details page—from wireframes to final UI—working closely with engineers and the product team. I focused on improving searchability, transparency, and communication between buyers and sellers.
Team
Project Manager
Software Engineer
Marketing Lead
Users struggled to find relevant products, assess sellers, or connect for negotiations—especially for secondhand items—hindering trust and purchase decisions.
1:1 Interviews
To understand buyer behavior, I conducted interviews with people who regularly purchase secondhand or handmade products.
01
The Last-Minute Gifter
Priya, 29 yrs old
Pain Points
Finds it hard to decide what fits the occasion without guidance
Gets overwhelmed with too many options
Needs
Quick access to gift ideas and trending items for particular celebrations.
Clear holiday-based tags for fast discovery
"I just want to find the perfect gift quickly without scrolling forever"
02
The Cultural Newcomer
Jake, 45 yrs old
Unsure what to buy for unfamiliar festivals
Fears making culturally inappropriate choices
Context on traditions, appropriate gifts, and decorations
Curated collections by holiday or region
"I want to celebrate respectfully—but I’m not sure what to buy or where to start."
03
The All-in-One Shopper
Maya, 38 yrs old
Wants to complete holiday shopping in one go without delays
Frustrated by jumping between websites
A streamlined holiday shopping experience across products and categories
Access to creative, unique, or handmade for specific festivals
"I’d love to get all my holiday shopping done in one place—fast and hassle-free."
Trust & Transparency
Improve trust and communication to reduce hesitation and improve buyer confidence.
Discovery & Search
Buyers preferred easy search and filtering through visual tags for holidays, product type, and condition.
Cultural Context
Empower users unfamiliar with certain holidays to make informed purchases.
Seller Profiles & Trust Signals
Seller profiles display ratings, reviews, and return policies to help buyers make informed decisions and build trust.
Direct & Secure Buyer-Seller Communication for personalisation
Add a personal touch by messaging sellers directly to customize your order.
Shopping guide based on Holiday/Cultural Relevance
Get inspired with curated gift and party guides designed around each holiday.
