Holiday World Marketplace is a global platform that brings together people from around the world to celebrate holidays and festivals by buying, selling, and discovering culturally diverse products. It supports both C2C and small business sellers, offering everything from secondhand holiday decor to handmade gifts and curated festive experiences—all in one inclusive marketplace.
Vision
To be a one-stop platform that supports both buyers and sellers in celebrating diverse traditions
Buyer Side
Discover, explore, and shop holiday-themed products from around the world—from festive decorations to thoughtful gifts and more.
Seller Side
List, manage, and sell new or secondhand holiday-related products while tracking orders and earnings.
This case study focuses on the design of the Seller Dashboard. For the customer-side experience, see
[Buyer Case Study →].My role was to design an intuitive Seller Dashboard to streamline product uploads, customer communication, and financial tracking. I led the design of the seller dashboard—from research to high-fidelity mockups. I conducted user interviews, mapped the dashboard structure, information architecture, and designed key flows. I worked closely with stakeholders to ensure the solution met the needs of both casual sellers and growing businesses.
Team
Project Manager
Software Engineer
Marketing Lead
Sellers—ranging from individuals, small businesses, or brands—needed a simple, unified dashboard to manage listings, orders, and communication.
1:1 Interviews
We conducted user interviews to identify the key challenges and pain points that sellers experience when listing products, managing orders, tracking earnings, and communicating with customers across varying levels of experience and business size.
01
Individual
Aanya, 28 yrs old
Pain Points
Confused by complex dashboards
Unsure how to categorize items
Needs
List 1 item quickly
Understand fees, payouts
Message interested buyers easily
"I just want an easy way to resell my old Halloween costumes and find someone who'll use them."
02
Small Business Owner
Leo, 45 yrs old
Finds bulk upload interfaces clunky
Lacks tools to track sales trends
Manage multiple SKUs
Analyze top-selling items
Promote according to holiday
"I need to see what’s selling and plan for peak holidays."
03
Brand Manager
Leila, 42 years old
Too many steps to get to core data
Difficult to manage messages from buyers
Efficient bulk uploads and edits
Track financial summaries and shipping issues
"I need tools that help me move fast and stay organized—handling volume shouldn't slow me down."
Scalability
Designed flexible workflows to support both individual resellers and high-volume sellers as they grow.
Navigation
Prioritized a clean, intuitive layout to help users find what they need with minimal effort.
Communication
Integrated a simple messaging system for smooth, real-time buyer-seller interactions.
Solution
Introducing
Analytics & Earnings
Visual breakdown of sales trends, top-performing items
Payout status and transaction history
List a product (with AI Assistance)
Easily upload new products with AI-suggested descriptions and tags to improve discoverability.
Product Listings page
Manage all active, draft, and sold items in one organized dashboard with quick editing options.
